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Too many business owners run around like chickens without their heads, racing from one networking event to the next, or jumping on the latest and greatest bandwagon for marketing and promoting their businesses, never gaining enough traction to successfully grow a viable business venture. Others have unrealistic time-frames of what it takes to grow a profitable business, and many who have sound business concepts, identifiable and viable target markets, and talent and creativity are still not making any money.What's the Problem? Simply put: Sound business principles are missing. In fact, I considered calling this book, How to Grow Your Business in a Crappy Economy; however, I realized that the strategies that I have used successfully to grow my own businesses and my clients' businesses are timeless┬Śthey work in times of expansion and times of contraction. And, while I don't like to always admit it, I have been around long enough to see the pendulum swing a few times. What was booming before, and might not be now, will boom again. It's important for all business owners, whether large, small, or in between, to be proactive with current times. A great example of a proactive business strategy is companies that sell pool equipment in the summer and holiday decorations in the winter. They are following marketplace demands.Unfortunately, gone are the days of ┬ôbuild it and they will come!┬ö Now business owners must not only build it, but they must also search out new and emerging markets for their goods and services. In order to do so successfully, business owners must have the ability to think strategically and see the big picture.Far too often, I work with talented business owners who know how to offer great goods or fabulous services, but they do not understand how to run a marketing and sales venture, which is a significant business misstep. To succeed in business today, business owners need to excel in marketing and sales. Period. Also far too often, I read and hear all sorts of overly complicated business advice. In my work and in this book, I strive to provide easy-to-understand advice. My clients leave my programs or private sessions with bite-size action items that they can implement right away. This book presents concepts in the same fashion.


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