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The Eu Yan Sang Way traces how one man, with a deep belief in Traditional Chinese medicine (TCM), embarked on a mission to transform the company set up by his forefathers, and make TCM relevant in the 21st century. Richard Eu took over the helm of Eu Yan Sang in 1989 and began the arduous journey of growing the company into a household name in Singapore and Asia. This book provides insights into Richard Eu’s leadership motivation and drive, and his courage and vision in turning Eu Yan Sang into a leading TCM company, and making its products relevant to modern day consumers. It also looks at the importance of effective human resource management and having the right organisational structure and culture to support business growth.The key engine of growth at Eu Yan Sang is innovation, manifested in the form of its trusted health care products, the professional marketing of such products through the company’s retail outlets and the provision of TCM clinical services at the same time.Features:-Relevant and rich background information on the company provides an in-depth understanding of the company’s philosophies, growth strategy and the leadership style of its Chief Executive Officer.-Key features of the company’s organisational structure and culture of Eu Yan Sang explain how these have supported its growth.-Critical components of HR practices that support the company’s growth strategy revealed.-Detailed analysis of the senior management’s leadership style that facilitated Eu Yan Sang’s fast expansion in Singapore and the regional markets.


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